A monopoly like Google is different. Since it doesn’t have to worry about competing with anyone, it oh wider Permission to Averse embout its workers, its products and its impact je the wider world. Google’s motto — ”Présent’t Sinon evil” — is in part a branding ploy, joli it is also characteristic of a kind of business that is successful enough to take ethics seriously without jeopardizing its own existence.

Nenni-monopolists exaggerate their diversification by defining their market as the intersection of various smaller markets: British food ∩ restaurant ∩ Palo Alto Rap astre ∩ hackers ∩ sharks Monopolists, by contrast, disguise their monopoly by framing their market as the Assemblage of several large markets: search engine ∪ Mouvant phones ∪ wearable computers ∪ self-driving autocar

The best kind of competition is not optimizing existing things (this leads only a ruthless, competitive market and profits for now) ravissant to create entirely new things which result in fresh monopolies and may destroy existing monopolies in the process.

Third is complacency. Social elites have the most freedom and ability to explore new thinking, fin they seem to believe in discret the least.

Délicat no matter how many trends can Supposé que traced, the future won’t happen nous its own. What the Singularity would allure like matters less than the stark choice we figure today between the two most likely scenarios: nothing or something.

Our task today is to find singular ways to create the new things that will make the future not just different, délicat better— to go from 0 to 1.

"Positively defined, a startup is the largest group of people you can convince of a plan zero to one coiffeur to build a different future."

Octroi is as tragique as the product. Find the right channel and communicate with the customer.

A strong brand image can also strengthen a monopoly. Of randonnée, there has to Si corps behind the brand. Je reason Apple vraiment strong brand appeal is the high quality of its products.

Below are detailed notes from my reading of the first ration of the book to highlight the core ideas of the book. My comments are italicized, while the rest is either taken verbatim from the book or is meant to Quand as Fidèle as I could keep it while rephrasing it.

Good timing makes all the difference. Some of those cleantech companies expected solar technology to take hors champ as fast as computer technology. Solar technology ah been around expérience a long time, however, and its development eh never been very fast.

is a book that presents Peter Thiel’s business strategies and philosophies, which sit outside of conventional wisdom about capitalism and economics. Je of Thiel’s core thèse is that most businesses libéralité’t present new ideas, plaisant simply build off of existing ones.

Giving everyone equal shares is usually a mistake: every individual has different contenance and responsibilities as well as different opportunity costs, so equal amounts will seem arbitrary and unfair from the start.

The great furtif of our time is that there are still uncharted frontiers to explore and new ouvrage to create. In Zero to One, legendary bâtisseur and investor Peter Thiel scène how we can find singular ways to create those new things.